Editorial pipeline

Publish faster,
built for trust.

Research, verification, images, internal linking, and CMS delivery. Every step of article production in one pipeline, built around your editorial standards.

Velora article editor with structured draft and fact-checking sidebar

Research

Deep background research

Before anything is drafted, Velora performs deep research on every story lead. It gathers background context, cross-references prior coverage, extracts key facts and quotes, and builds a structured understanding of the topic. This research layer is reusable — the same context feeds articles, social posts, and newsletters.

  • Contextual background from multiple sources
  • Key facts, quotes, and data extracted
  • Prior coverage and developments referenced
  • Structured research reusable across outputs

Research context

Background context

12 sources analysed, 3 prior articles referenced

Key facts extracted

8 verifiable claims, 4 direct quotes

Structured for reuse

Feeds article, social posts, and newsletter

Ideation

Interactive feature writing

For longer-form and feature content, Velora provides an interactive ideation canvas. Map ideas visually, explore angles, and build a narrative structure before any writing begins. Editors can work with raw audio files, transcripts, interview notes, or raw research — shaping the story interactively while staying in full control.

  • Visual node-based idea mapping
  • Work from audio files, transcripts, or notes
  • Explore angles and narrative structures
  • Editor-driven — AI assists, you decide

Ideation canvas

Feature angle
Interview quotes
Background data
Counter-argument
Narrative structure

Personalisation

Skills: your editorial DNA

Skills influence every step of the pipeline — from which sources get prioritised, to how research is structured, to the voice and format of every output. Define your audience, house style, terminology, and editorial rules once. They apply everywhere.

  • Applied across research, drafting, and distribution
  • Audience-aware prioritisation and tone
  • Custom terminology and house style rules
  • Different configurations per site

Skills configuration

Voice Authoritative, concise, accessible
Audience Digital publishers, 25-45, technical
Style British English, no jargon, short paragraphs
Structure Lead with news, context second, quotes inline

Trustworthy

Built-in verification

Every draft includes source attribution and fact verification. Claims are cross-referenced against the original source material and flagged with confidence levels. Nothing is published without your review.

  • Claims linked to source material
  • Confidence scoring on key facts
  • Flagged items highlighted for review
  • Draft-first: nothing auto-publishes

Verification report

High "Revenue increased 34% year-over-year"
High "The acquisition closed in Q3 2025"
Med "Industry analysts expect continued growth"
Flag "Market share now exceeds 40%"

Visual

Automatic image management

Velora selects relevant images from source material and photo libraries, sizes them for your layout, generates proper attribution, and places them within the article. No more manually searching stock libraries or resizing photos.

  • Images selected from source material and libraries
  • Sized and cropped for your layout
  • Attribution and alt text generated
  • Placed contextually within the article

Image pipeline

3 images selected

From source material and photo library

Sized and attributed

1200x630, credit line generated

Placed in article

Hero image + 2 inline images

Connected

Automatic internal linking

Every draft is cross-referenced against your existing content. Velora identifies relevant articles in your archive and adds contextual internal links automatically — improving SEO, increasing page views, and keeping readers on your site.

  • Cross-references your existing article archive
  • Contextual links placed naturally in body text
  • Boosts SEO through internal link structure
  • Increases time on site and page views

Internal links added

"EF Pro Cycling's 2026 roster"

Linked to: EF Pro Cycling team profile

"spring classics campaign"

Linked to: 2026 Spring Classics preview

"knee surgery recovery"

Linked to: Powless injury timeline

Repurpose

Social content from every article

Every article automatically generates platform-specific social posts. The same research and context that powers the article feeds tailored content for X, LinkedIn, Instagram, and newsletters — ready to schedule, no rewriting needed.

  • Platform-specific formatting and tone
  • Generated from the same research context
  • Ready to schedule across your channels
  • Newsletter summaries and email blocks included

Generated outputs

X post

280 chars, hashtags, link

LinkedIn post

Professional tone, longer format

Newsletter block

Summary, key takeaway, read more link

See it in action

14 days free. Connect your sources and see the full pipeline at work.