Source → Draft → Publish
01
Monitor
Connect RSS feeds, email inboxes, and social accounts. Velora continuously monitors your sources and flags relevant stories as they break.
02
Draft
Velora performs custom research around each story – pulling in source material, background context, and prior coverage – before assembling a complete, structured first draft customised to your publication's voice.
03
Review & Publish
Articles appear as drafts in your CMS. You review, edit, and decide what gets published. Editorial control always stays with you.
An always-on editorial engine
Modern publishing isn't limited by ideas – it's limited by time. Velora gives small teams the systems of a large newsroom: continuous monitoring, rapid drafting, and consistent structure, without expanding headcount.
- 100–500 draft articles per month
- Draft-only workflow – no auto-publishing
- Customised to your publication's voice
- Multi-site support from one account
Research once. Publish everywhere.
Velora doesn't just generate articles. It builds a reusable research layer around each story – allowing publishers to turn one editorial decision into multiple, consistent outputs.
Custom Research
Custom background research for each story
Context & Sources
Context drawn from trusted sources and prior coverage
Structured Data
Structured data designed for reuse
Multi-Platform
Editorially aligned summaries for social and newsletters
All outputs are generated as drafts. You choose what gets published and where.
Manual workflow vs Velora-assisted workflow
| Task | Manual workflow | With Velora |
|---|---|---|
| Monitoring sources | Ad hoc, manual | Continuous, automated |
| Spotting breaking stories | Inconsistent | Near-real time |
| Background research | 30–60 mins | Included |
| First article draft | 45–90 mins | ~3 minutes |
| Social post drafting | Separate task | Auto-generated |
| Consistency across platforms | Variable | Structured |
| Editorial review | Required | Required |
| Publishing decision | Human | Human |
Velora accelerates preparation – not judgment. Editors remain responsible for accuracy, relevance, and publication.
All your content sources, in one place
Connect the sources you already follow. Velora monitors them continuously, performs background research, and surfaces stories worth covering.
RSS Feeds
Add any RSS feed. Polled automatically throughout the day.
Email Inbox
Connect Gmail or Outlook. Press releases and tips become structured draft articles.
Social Media
Monitor Twitter/X, Instagram, LinkedIn, and YouTube accounts.
Manual Topics
Paste a URL or topic directly from the dashboard.
From draft to distribution – without duplication
Once an article draft is prepared, Velora can generate platform-specific social copy based on the same research and editorial intent – saving time while preserving consistency.
Twitter/X & LinkedIn
Headline-led posts for Twitter/X and LinkedIn
Short-form summaries for Instagram captions
Newsletters
Newsletter-ready summaries
Custom Formats
Custom formats defined by your team
Social content is generated as drafts, just like articles. You review, edit, and schedule using your existing tools.
Frequently asked questions
Does Velora auto-publish content?
No. Articles and social content are always delivered as drafts. You review, edit, and publish manually – editorial control is non-negotiable.
What CMS does Velora support?
WordPress via the REST API. Support for additional platforms is planned.
Can I customise how content is written?
Yes. Skills let you define tone, terminology, structure, and length. Each site can have its own configuration.
How does billing work?
Simple monthly billing. Your draft allowance resets each month. No per-word pricing or hidden fees.
Is there a free trial?
We onboard publishers individually during early access. Book a demo and we'll discuss fit and next steps.
Ready to scale your content operations?
Book a demo and see how Velora fits into your editorial workflow.