Terms of Service

These Terms of Service (“Terms”) govern your use of the Velora platform and services provided by Velora Digital Limited, a company registered in England and Wales (“Velora”, “we”, “us”, “our”). By creating an account or using the Service, you agree to these Terms.

The Service is intended for use by businesses only. By using the Service, you confirm that you are acting in the course of a business

1. Definitions

• “Service” means the Velora AI-assisted content automation platform, including all features, tools, and integrations described in the product documentation.
• “Customer”, “you”, “your” means the person or entity that creates an account and subscribes to the Service.
• “Customer Content” means any data, materials, credentials, configurations, or instructions you provide to the Service, including CMS credentials, OAuth tokens, RSS feed URLs, skills configuration, and content source settings.
• “Output” means any content generated by the Service on your behalf, including article drafts, social media assets, headlines, meta descriptions, and any other AI-generated material.
• “Platform” means Velora’s underlying technology, including its software, AI models, algorithms, workflows, and infrastructure.
• “Site” means a single publication configured within your Velora account.
• “Subscription” means your paid access to the Service under a selected plan.

2. The Service

Velora is an AI-assisted content automation platform designed for publishers and media organisations.

The Service enables users to monitor selected content sources, identify potential editorial opportunities, perform automated background research, and generate structured draft content for human review and publication within the user’s content management system.

Velora provides tooling to support editorial workflows but does not publish content on your behalf and does not replace human editorial judgment.

What Velora does

• Monitors RSS feeds, email inboxes (via OAuth, read-only), and social accounts for content opportunities
• Uses AI to research topics and generate draft articles based on source material
• Delivers drafts to your CMS (WordPress, Sanity, or other supported platforms) for review
• Generates social media assets and SEO metadata
• Provides a skills system for configuring writing voice, audience, and editorial standards per Site

What Velora does not do

• Auto-publish content. All content is delivered as drafts. Velora never publishes to your live site without your explicit action.
• Guarantee factual accuracy. You are responsible for reviewing, editing, and fact-checking all Output before publication.
• Replace human editorial judgement. Velora is a tool that assists your editorial process. All publishing decisions are yours.

3. Account and access

• You must be 18 years or older to use the Service.
• You must provide accurate and complete account information and keep it up to date.
• You are responsible for maintaining the security of your account credentials and for all activity under your account.
• You must notify us promptly at support@velora.build if you become aware of any unauthorised access to your account.
• Each account is for a single person or organisation. Account sharing is not permitted.

4. Subscription and licence

We grant you a non-exclusive, non-transferable, non-sublicensable right to access and use the Service during your Subscription term, solely for your internal business purposes (generating and managing content for your own publications).

Your Subscription covers the number of Sites and features included in your selected plan. Additional Sites or features may be available at additional cost.

Team members may be invited per Site in accordance with the product documentation. Team members receive access to that Site only.

5. Fees and payment

Pricing

• Fees are as set out on our pricing page or as agreed in your order form. All fees are stated in GBP and are exclusive of VAT, which will be added where applicable.
• We offer monthly and annual Subscription options. Annual Subscriptions are billed monthly at a discounted rate.

Payment terms

• Subscriptions are billed monthly in advance.
• Payment is due within 14 days of invoice.
• If payment is overdue by more than 14 days, we may suspend your access to the Service on written notice. If payment remains outstanding for more than 30 days, we may terminate your Subscription.

Price changes

• We may change our fees at any time. For monthly Subscriptions, we will give you at least 30 days’ notice before the change takes effect. For annual Subscriptions, price changes apply at the next renewal date, and we will give you at least 60 days’ notice.
• If you do not agree to a price change, you may cancel your Subscription before the change takes effect.

Late payment

• Late payments accrue interest at 2% per annum above the Bank of England base rate, calculated daily from the due date until the date of payment.

6. Customer obligations

You agree to:

• Editorial responsibility. You are solely responsible for reviewing, editing, fact-checking, and deciding whether to publish any Output. Velora delivers drafts; you decide what goes live. You accept full responsibility for any content you publish, whether or not it was generated using the Service.
• Accurate credentials. You are responsible for providing accurate and current CMS credentials, OAuth tokens, and other integration details. You must revoke and replace credentials promptly if you suspect they have been compromised.
• Lawful use. You must use the Service in compliance with all applicable laws and regulations, and in accordance with our Acceptable Use Policy.
• Source content rights. You are responsible for ensuring you have the right to use content from the sources you configure (RSS feeds, emails, social posts). Copyright compliance for source material is your responsibility.
• Security. You must keep your account credentials secure and must not share them with unauthorised persons.

7. Content ownership and intellectual property

Your Output

You own all Output generated by the Service on your behalf, to the extent that intellectual property rights subsist in such Output under applicable law. Velora assigns to you all right, title, and interest in the Output, subject to the licence below and our retention of Platform IP.

For the avoidance of doubt, the legal position on intellectual property in AI-generated content is evolving. We assign you whatever rights exist, but we cannot guarantee that copyright or other IP rights will be recognised in AI-generated works in all jurisdictions.

Velora’s Platform IP

We retain all right, title, and interest in the Service, Platform, and all underlying technology, including our software, AI models, algorithms, training data, workflows, documentation, and any improvements or modifications to them. Nothing in these Terms transfers any rights in our technology to you.

Licence to Customer Content

You grant us a limited, non-exclusive licence to use, process, and store your Customer Content solely for the purpose of providing the Service to you. This licence terminates on termination of your Subscription, subject to section 13 (wind-down).

No training on your data

We will not use your Customer Content or Output to train, fine-tune, or improve our AI models without your prior written consent.

8. AI-generated content

You acknowledge and agree that:

• Outputs are AI-generated drafts. They may contain errors, inaccuracies, outdated information, fabricated details (“hallucinations”), or omissions. AI systems can produce content that appears plausible but is factually incorrect.
• Human review is required. All Output is delivered as a draft for your editorial review. You must verify facts, check sources, and ensure content meets your editorial and legal standards before publishing.
• Validation flags are an aid, not a guarantee. The Service provides validation flags and source references to assist your review. These are not exhaustive and do not replace your own editorial judgement.
• We are not liable for published content. We accept no liability for any claim arising from your decision to publish Output, whether edited or unedited, including but not limited to claims of defamation, copyright infringement, factual inaccuracy, misleading content, or regulatory breach.
• Output quality may vary. The quality, accuracy, and style of Output depends on many factors including the source material available, the skills you have configured, and the capabilities of the underlying AI models. We do not guarantee any particular standard of output.
• AI models may change. We may update or change the AI models used by the Service to improve performance. We will endeavour to maintain or improve output quality, but we do not guarantee that outputs will remain identical over time.

9. Confidentiality

Each party agrees to keep confidential any information disclosed by the other party that is marked as confidential or that would reasonably be understood to be confidential (“Confidential Information”).

Confidential Information includes, but is not limited to:

• Your information: content sources, editorial strategy, skills configuration, CMS credentials, OAuth tokens, and business information
• Our information: platform architecture, non-public pricing, product roadmap, and business information

Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was already known to the receiving party without restriction; (c) is independently developed without use of the other party’s Confidential Information; or (d) is required to be disclosed by law or regulation, provided that the disclosing party is given reasonable notice.

CMS credentials and OAuth tokens are treated as highly sensitive Confidential Information and are stored using encryption at rest.

Confidentiality obligations survive for 3 years after termination of these Terms.

10. Data protection

If we process personal data on your behalf in providing the Service (for example, personal data contained in emails monitored via OAuth), we do so as a data processor and the terms of our Data Processing Addendum apply. The Data Processing Addendum forms part of these Terms.

We process your account information (name, email, payment details) as a data controller in accordance with our Privacy Policy.

11. Service availability

We will use commercially reasonable efforts to make the Service available, but we do not guarantee uninterrupted or error-free access. We may perform maintenance, deploy updates, or experience outages. We will communicate planned downtime where reasonably practicable.

We are not responsible for downtime or performance issues caused by: (a) your internet connection or equipment; (b) your CMS, email provider, or other third-party services you connect to the Service; or (c) circumstances beyond our reasonable control.

12. Limitation of liability

Liability we do not limit

Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded by law.

Liability cap

Subject to the paragraph above, our total aggregate liability to you under or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of: (a) the total fees paid by you in the 12 months immediately preceding the event giving rise to the claim; or (b) five thousand pounds (£5,000).

Higher cap for specific breaches

Our liability for breaches of section 9 (Confidentiality) and the Data Processing Addendum is subject to a separate cap of twice the amount calculated under the paragraph above.

Excluded losses

Subject to the first paragraph of this section, neither party shall be liable to the other for any: (a) indirect, incidental, special, or consequential loss or damage; (b) loss of profit, revenue, or anticipated savings; (c) loss of business or business opportunity; (d) loss of goodwill or reputation; or (e) loss of data (other than as provided in the Data Processing Addendum), in each case whether direct or indirect and even if advised of the possibility of such loss.

13. Term and termination

Subscription term

• Monthly Subscriptions continue on a rolling monthly basis until cancelled by either party with at least 30 days’ written notice, effective at the end of the current billing period.
• Annual Subscriptions run for an initial 12-month term, and automatically renew for successive 12-month periods unless either party gives at least 60 days’ written notice before the end of the current term.

Early termination of annual Subscriptions

If you terminate an annual Subscription before the end of the current term, the remaining fees for the unexpired portion of the term become immediately due and payable.

Termination for cause

Either party may terminate these Terms immediately by written notice if the other party: (a) materially breaches these Terms and fails to remedy the breach within 30 days of receiving written notice; or (b) becomes insolvent, enters administration, or is subject to any analogous event.

Wind-down on termination

On termination or expiry of your Subscription:

• Data export. You may request an export of your data (article drafts, skills configuration, content source settings) within 30 days of termination. We will provide the export in a reasonable format.
• Data deletion. We will delete your Customer Content and Output within 90 days of termination, except where we are required by law to retain it.
• Credential revocation. We will revoke all stored CMS credentials and OAuth tokens immediately on termination.
• Survival. Sections 7 (IP), 8 (AI-generated content), 9 (Confidentiality), 12 (Limitation of liability), and this section 13 survive termination.

14. Indemnification

Our indemnity to you

We will defend you against any third-party claim that the Service (excluding the Output) infringes any third-party intellectual property right, and will indemnify you against any damages finally awarded or settlement amounts agreed, provided that you: (a) give us prompt written notice of the claim; (b) give us sole control of the defence and settlement; and (c) provide reasonable assistance at our expense.

If the Service becomes or is likely to become the subject of an infringement claim, we may at our option: (a) procure the right for you to continue using the Service; (b) modify or replace the infringing part; or (c) if neither (a) nor (b) is commercially reasonable, terminate your Subscription and refund any prepaid fees for the unused portion.

Your indemnity to us

You will defend us against any third-party claim arising from: (a) content you publish using the Service; (b) your use of the Service in breach of these Terms or the Acceptable Use Policy; or (c) your Customer Content or content sources, and will indemnify us against any damages finally awarded or settlement amounts agreed.

Cap on indemnities

All indemnities under this section are subject to the liability cap in section 12.

15. Force majeure

Neither party is liable for any delay or failure to perform its obligations (other than payment obligations) where the delay or failure results from circumstances beyond its reasonable control, including but not limited to: natural disasters, pandemic, government action, war, terrorism, infrastructure failure, power outage, or outage or policy change by a third-party AI model provider or cloud infrastructure provider.

If a force majeure event continues for more than 90 days, either party may terminate these Terms on written notice.

16. Changes to these Terms

We may update these Terms from time to time. We will notify you of material changes by email or through the Service at least 30 days before they take effect. Your continued use of the Service after the changes take effect constitutes acceptance. If you do not agree to the changes, you may terminate your Subscription before they take effect.

17. General

• Governing law. These Terms are governed by the laws of England and Wales.
• Jurisdiction. The courts of England and Wales have exclusive jurisdiction over any dispute arising under or in connection with these Terms.
• Entire agreement. These Terms, together with the Data Processing Addendum, Acceptable Use Policy, and any order form, constitute the entire agreement between the parties. You acknowledge that you have not relied on any representation not expressly set out in these Terms.
• Assignment. We may assign these Terms on notice to you (for example, in a sale of the business). You may not assign these Terms without our prior written consent.
• Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force and effect.
• No waiver. Failure to enforce any provision of these Terms does not constitute a waiver of that provision.
• Third-party rights. No one other than the parties to these Terms may enforce any of their terms under the Contracts (Rights of Third Parties) Act 1999.
• Notices. All notices must be in writing and sent by email to the addresses provided by each party. Notices are deemed received on the day of sending if sent before 17:00 on a business day, otherwise on the next business day.

18. Contact

If you have questions about these Terms, contact us at:

Velora Digital Limited Email: legal@velora.build