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What Are Skills

Skills are instructions that tell Velora how to write for your publication. They shape the AI’s tone, vocabulary, knowledge, and behaviour to match your brand.

Skill Categories

Velora uses four categories of Skills, each serving a different purpose.

Audience

Defines who you’re writing for. This category contains two Skills:

Audience Profile - Your readers’ demographics, interests, expertise level, and what they care about.

Engagement Profile - What drives your audience to engage with content, what topics resonate, and what makes them click.

Both are generated during onboarding by analysing your site content.

Writing

Defines your publication’s voice and style. This category contains two Skills:

Writing Voice - Your tone, personality, and how you communicate with readers.

House Style - Grammar conventions, formatting rules, and stylistic standards.

Both are generated during onboarding by analysing your existing articles.

Knowledge

Domain expertise and context you want Velora to know:

  • Industry-specific terminology
  • Key people, companies, and organisations
  • Background context and facts
  • Definitions and acronyms

You can create as many Knowledge Skills as you need for different topic areas.

Instructions

Specific rules and requirements for your content:

  • Formatting requirements
  • Things to always or never include
  • Source attribution preferences
  • Editorial standards

You can create as many Instructions Skills as you need for different aspects of your style guide.

How Skills Are Used

During article generation, Velora:

  1. Loads your Audience and Writing Skills to understand your voice and readers
  2. Applies relevant Knowledge Skills based on the topic
  3. Follows any applicable Instructions Skills
  4. Generates content that reflects all these inputs

Skills work together. A well-configured set of Skills produces consistently on-brand content.

Skills vs Briefs

Skills are persistent configuration - they apply to all articles and define your overall approach.

Briefs are per-article instructions - they tell Velora what specific article to write.

Use Skills for things that should be consistent across all content. Use briefs for article-specific direction.

Where to Find Skills

Go to Skills in the sidebar. You’ll see four tabs:

  • Audience - Audience Profile and Engagement Profile
  • Writing - Writing Voice and House Style
  • Knowledge - Your domain knowledge Skills
  • Instructions - Your rules and requirements Skills

Tips

Start with the Defaults

The auto-generated Audience and Writing Skills are a good starting point. Use them for a while before making changes.

Review Generated Content

If articles consistently miss the mark in a specific way, that’s a signal to update your Skills.

Don’t Over-Engineer

You don’t need dozens of Skills. A few well-crafted Skills work better than many vague ones.